<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Being Frank]]></title><description><![CDATA[Being Frank approach:  Brand = streamlined decision-making + operational principles + cultural foundation (owned by entire organisation)]]></description><link>https://www.beingfrank.com.au/case-studies</link><generator>RSS for Node</generator><lastBuildDate>Wed, 08 Apr 2026 06:50:55 GMT</lastBuildDate><atom:link href="https://www.beingfrank.com.au/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[AI Made the Ad ]]></title><description><![CDATA[AI Made the Ad 
And Somehow That Had Me Thinking About Sincerity]]></description><link>https://www.beingfrank.com.au/case-study-post/ai-made-the-ad</link><guid isPermaLink="false">69ce10dc2a4608ae001bde9e</guid><pubDate>Thu, 02 Apr 2026 07:25:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/586361_9307637b5f9646d585757a46b18b1f7e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>jennifermackinder4</dc:creator></item><item><title><![CDATA[The Inside-Out Brand]]></title><description><![CDATA[The Inside-Out Brand
The "other" brand. The one that most organisations haven't met yet.]]></description><link>https://www.beingfrank.com.au/case-study-post/the-inside-out-brand</link><guid isPermaLink="false">69a3735168ed4778a4ea4307</guid><pubDate>Sat, 28 Feb 2026 23:47:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/dec4a8b3bf6741e4a0e7b91a8c4d1645.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>jennifermackinder4</dc:creator></item><item><title><![CDATA[The Chief Failure Officer: Why Getting It Wrong Matters More Than You Think]]></title><description><![CDATA[The Chief Failure Officer: Why Getting It Wrong Matters More Than You Think.

We've been failing since the wheel was invented. So why are we still so scared of it?]]></description><link>https://www.beingfrank.com.au/case-study-post/the-chief-failure-officer-why-getting-it-wrong-matters-more-than-you-think</link><guid isPermaLink="false">6987bcec9666387268623ab7</guid><pubDate>Sat, 07 Feb 2026 22:54:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_ee3df114dd4443a2b01a865427885ba5~mv2_d_4246_2450_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>jennifermackinder4</dc:creator></item><item><title><![CDATA[Journey Mapping]]></title><description><![CDATA[End-to-End Workforce Journey Mapping

​Designing the Employee Experience from Attraction to Alumni]]></description><link>https://www.beingfrank.com.au/case-study-post/journey-mapping</link><guid isPermaLink="false">697c28b7afd4a3da350b9f79</guid><pubDate>Fri, 30 Jan 2026 03:48:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_be6550557a054f44b39b965915d2812f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>jennifermackinder4</dc:creator></item><item><title><![CDATA[AI Integration for Leadership Effectiveness]]></title><description><![CDATA[Leading Responsible Innovation in Leadership Practices]]></description><link>https://www.beingfrank.com.au/case-study-post/ai-integration-for-leadership-effectiveness</link><guid isPermaLink="false">697c270aafd4a3da350b9b95</guid><pubDate>Fri, 30 Jan 2026 03:37:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_808af2312a244f29944a75e90ca3ef03~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>jennifermackinder4</dc:creator></item><item><title><![CDATA[What do you do again?]]></title><description><![CDATA[Complete Brand Redesign

​

Aligning Business Model, Brand Positioning, Internal Understanding &#38; Digital Experience]]></description><link>https://www.beingfrank.com.au/case-study-post/what-do-you-do-again</link><guid isPermaLink="false">697c24efb3cf8ba2384a1c25</guid><pubDate>Fri, 30 Jan 2026 03:28:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/586361_07f3084a76204208a466835f6234b046~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>jennifermackinder4</dc:creator></item><item><title><![CDATA[Hello Talent!]]></title><description><![CDATA[​Integrated Talent Acquisition &#38; Brand Strategy



Transforming Recruitment Through Brand-First Thinking]]></description><link>https://www.beingfrank.com.au/case-study-post/hello-talent</link><guid isPermaLink="false">697c21f02c80129225d556e8</guid><pubDate>Fri, 30 Jan 2026 03:17:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/18f8504cb6374affac8fbbd6f30ca193.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>jennifermackinder4</dc:creator></item></channel></rss>